2019 Korea Electronics Show (KES2019)

2019 Korea Electronics Show (KES2019)

October 8^th ~ 11^th, 2019

Coex, Seoul Hall A, B

http://www.kes.org/eng/

Categories of Exhibits: Consumer & Home Electronics, IT Convergence, Electronic Parts & Materials, Start-up & R&D, 3D Convergence & Contents, Mobile & Communication, Software & Computing, VR & AR.

2019 Exhibition Expectations:
- 500+ exhibitors

- 70,000+ visitors

Exhibition Overview

Organized by the Korean Electronics Association and hosted by the Ministry of Trade, Industry and Energy (MOTIE), KES2019 was first launched in 1969 and celebrating its 50^th anniversary. KES2019 is a show which has grown with the Korean electronics industry and is part of its development.

As Japan has restricted exports to Korea, the Korean government has been focusing on the localization of essential parts and components. To be independent in specific markets the government is supporting companies with specific technology; which many exhibited at KES2019.

Entering the exhibition, the first eye-catcher was the booth which was celebrating the 60^th year of the electronics industry. This booth informed visitors about the development of the electronics industry in Korea. Providing a timeline with the revolutionary products which brought the industry step by step to today.

There were a number of government agency booths at the exhibition along with city pavilions. The government agencies booths provided researched technology which changed the electronics industry while the city pavilions focused on promoting their community companies.

Even though the government has been assisting the small and medium-sized companies the attraction of the show was fixated on the major players of the industry. Samsung and LG electronics were centered in the middle of the show and were the main attraction.

Pavilions for exhibitors from abroad were provided, which mostly was from East Asia.

In one of the halls was the Smart Biz Expo which was one of the sub-sections of the show related to the smart manufacturing facilities. They showed all different types of products from F&B to consumer products which seemed less related to the KES2019.

Industry

The report by the Korea Electronics Association shows that China is leading the global market with the U.S., Japan and Korea while Vietnam and India are growing rapidly to challenge the leaders in the near future. In 2018, the global market share of electronics for Korea was 8.8% with an average yearly growth rate of 9% since 2013. Within the domestic market, 77.3% of production was electronic components followed by radio comms & radars, computing and customer products.

In 2018, Korea had 19.2% of the global market share of electronic components which is second to China with over 24%. In 2013, Japan was leading the market after China, but within five years Korea has surpassed Japan in the electronic component sectors.

The Radio Comms & Radar sector is dominated by China with over 46% of the global market followed by the US with 20%. Korea still maintains third in market share, but the market share has decreased. The other sectors grew but compared to the global market has not been noticeable.

Opportunities:

Korea has a strong electronics industry which has been developing as one of the top exports that the country can offer. To penetrate the market which is a red ocean it will be time and cost consuming and most importantly require a partner who can effectively promote the company's capabilities.  

If you would like to identify and capitalize on business opportunities in Korea, let IRC Guide your Way!  www.ircconsultingkorea.com, Jacob at lsh@ircconsultingkorea.com