Air
Fair 2019 – Fine Dust & Air Industry Fair
October 25th
~ 27th, 2019
Coex, Seoul
Categories of
Exhibits:
Air
Home Appliances
Air
Conditioner-Heater-Ventilator Fan
Air
Controlling IoT system
Air
Measurement Sensor & Device
Air
Controlling & Anti Air Pollution Technology
Anti
Air Pollution Equipment.
2018
Exhibition History
Ÿ 90+ exhibitors
Ÿ 10,100+ visitors
Exhibition Overview
The Fine Dust & Air Industry Fair was focused on fine dust and products related to the issues. The majority of the displayed products were consumer products related to filtering fine dust. There were various types of household air cleaners from standing desk size installations and combined with the air-conditioning systems.
LG had the
largest booth which was hard to miss. The products were all air cleaning
related and for consumer use. Their exhibition design was similar to a
household providing all their products with air cleaning functions, which
includes air cleaners, air-dressers (Steam closet system), air-condition systems,
ceiling fans and built-in environment systems which have an air quality
system.
Not all the
products were specified for the consumer market. There were also industrial air
cleaning systems, filters for air cleaning devices and air quality monitoring
systems attracting visitors.
There were some
government agencies’ booths which helped provide information on new technology which
can be applied in the air industry and air quality control market. An
interesting product from the booth was a combination of the fashion and fabric
industry, providing cloth which protected consumers from polluted air. The
Korea Agro-Fisheries & Food Trade Corporation also had a booth where they
were providing information regarding natural air purifying plants.
Industry:
Unlike most general electronics such as refrigerators, air
conditioners or washing machines, air purifiers were considered to be
unnecessary until recent changes in environmental conditions. Within the past
years, the number of air purifiers and large electronic company air purifier
advertisements has increased remarkably.
Sales
of Air Purifier
|
Volume
|
Value
|
2013
|
400,000
|
300
|
2014
|
500,000
|
400
|
2015
|
870,000
|
600
|
2016
|
1,000,000
|
1,000
|
2017
|
1,400,000
|
1,500
|
2018
|
2,500,000
|
2,000
|
Unit: EA, 1
billion KRW
Opportunities:
The increase
can be simply because of the increase in life quality in which air quality is a
sub-sector. However, Korea has recently experienced a number of issues that have
raised the awareness of air quality. There have been incidents like MERS. The
outbreak of MERS in 2014 caused 38 death and led to changes in the air quality
control regulations. Since 2012, fine dust has been a national crisis. People
were depressed and devastated by the polluted air. Because fine dust may cause critical damage,
this was the main driver of the growth.
Opportunities:
The market in
Korea for air cleaners is characterized by steep competition. The major, domestic
electronics companies have dominated the high end of the market while at the
low end, imported products are constantly trying to climb up the ladder.
However, the air cleaner is not the only product in the air industry.
If you would like to identify and capitalize on
business opportunities in Korea, let IRC Guide your Way! www.ircconsultingkorea.com, Jacob at lsh@ircconsultingkorea.com
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