2019 Coex Food Week
November 20th ~ 23th,
2019
Coex, Seoul
Organized by
Coex Co.,Ltd the Coex Food Week is supported by the Ministry of Trade Industry
and Energy and the Ministry of Food and Drug Safety. One of the largest food
and beverage exhibitions, it has special events related to the industry such as
the Seoul International Bakery Fair, Food Week Tech
Categories of Exhibits:
Food/Beverage
Machinery/Kitchen
Utensils
Cooking
Equipment/Kitchen Utensils
Package/Label,
Store Facilities/Interior
Kitchen-Table
Decor
Service/Online
HMR, Bakery,
Dessert,
Education/Sponsor,
Press and more.
2019 Exhibition Expectations
830+ exhibitors
53,000+ visitors
Exhibition Overview
The Coex Food Week exhibition shifted its focus
compared to past years. The first floor (exhibition hall A, B) was focused on
the domestic regions and its regional specialty. Compared to last year's
exhibition the exhibition was more focused on domestic exhibitors compared to
last year. There was a pavilion for Singapore and about five or more booths
were from a different country, but it did not seem appealing and was at the far
end of the exhibition hall. Compared to the Korean title of the exhibition translates
as the ‘Seoul International Food Exhibition’ there were fewer international
aspects than one would expect. The upper floor had various events and sectors
such as a bakery competition, tea competition, dessert sector, beer sector, and
other interesting food products.
Hall A had different regional specialties and a small number
of international booths. Frankly speaking, my expectations for regional food
products was not high considering that most of the packaging and branding is of
low quality. However, this year was different. The exhibitors had invested extensively
in branding, packaging and display.
Hall B was focused mainly on the Gyeonggi-do region
and contained a display of the Korean table serve competition. Gyeonggi-do
which is the metropolitan area surrounding Seoul has various known specialties.
Hall B also had a display area for the ‘Korea table
setting competition,’ which showed various tables and settings from different
regions. The most interesting was the setting based on North Korean style. There
were also displays of various Korea traditional alcoholic beverages by region which
have been attracting some attention overseas.
The last section of Hall B was the packaging section where
packaging companies displayed their products. There were auto-packing systems,
product packaging and boxes for final products. Similar to the trend of organic
and ecofriendly foods, packaging material manufacturers also promoted packaging
which was environment-friendly.
Moving up to Hall D there were various sections from
tea, dessert to beer. There was a section which was about nine booths all
related to Korean desserts. Within Hall D there were a few other desserts, but
the Korean traditional dessert sector was attracting visitors with neat plating
and promotions.
At the food and beverage exhibition, it was hard to
pass by the beer section where the displays were festooned with awards for
beer. The beer section was designed as food stand and space was provided so
that people could enjoy beer and some bar snacks during the exhibition.
The demand for tea has been growing in Korea recently
and we were able to observe this demand at Coex Food Week. The 5th
Korean Tea Blending competition, the 2nd Bosung Tea Masters
Championship and the Global tea contest were held during this exhibition.
Moreover, there were lines at booths that provided traditional tea tasting.
Hall C was related to the bakery industry. The ‘Top of
Patissier in Asia’ was ongoing while all different types of bread, desserts and
equipment were on display.
Opportunities
The food & beverage industry is a market that will
never disappear. Based on the Ministry of Food and Drug Safety, the production
of food and beverages has decreased from KRW 50.3 trillion in 2014 to 49.7
trillion in 2017, but the total domestic sales of food and beverage products
has increased. 50.6 trillion to 56.3 trillion within the same period.
If you would like to identify and capitalize on business opportunities in Korea, let IRC Guide your Way! www.ircconsultingkorea.com, Jacob at lsh@ircconsultingkorea.com
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